Top 5 Drawing & Coloring Apps on iOS in Australia: Q4 2024 Performance

In the fourth quarter of 2024, the drawing and coloring app market on iOS in Australia showcased interesting trends. Here's a closer look at the top five applications in this category, based on data from Sensor Tower.

Color Pop AI - Coloring Book from MWM experienced a remarkable increase in weekly revenue, peaking at approximately $7.5K in late December. Downloads followed a similar upward trend, reaching around 8.6K by the end of the quarter, while active users nearly doubled from 12K to over 21K.

Color by Number: Coloring Games by Wildlife Studios saw weekly revenue rise to about $5.4K in mid-December. Weekly downloads surged, especially towards the end of the quarter, hitting 8.5K. Active users also grew steadily, reaching over 20K by December's close.

Coloring Games for Kids 2-6!, developed by IDZ Digital Private Limited, maintained a stable revenue flow, with a peak of $4.1K in late December. Downloads remained consistent, with a slight increase to 2.4K in December. Active user numbers hovered around 16K throughout the quarter.

Disney Coloring World from StoryToys Limited saw revenue fluctuate, peaking at $2.9K in late December. Downloads increased notably in the same period, reaching 1.2K. Active users also saw a boost, ending the quarter at over 1.6K.

Finally, Crayola Create and Play: Kids showed a modest revenue increase, peaking at $2.2K mid-December. Downloads remained relatively low but consistent, with a slight uptick to 425 in late December. Active users showed a slight increase towards the end of the quarter, closing at 715.

These insights highlight the dynamic nature of the drawing and coloring app market in Australia. For more detailed insights and data, visit Sensor Tower.